About Penside

Built for consequential communication

Communication for the moments that matter.

Why we exist

Mission: Help organisations across Africa lead with clarity.
Vision: Africa’s leading communications and production partner.
Promise: The judgment of advisers, the instincts of journalists, the craft of producers.
Base: Nairobi, our hub for the Horn and the Great Lakes.

Accurate, responsible and transparent counsel.

Curiosity, evidence and context before action.

High standards from strategy to final output.

Clear advice, including when the answer is difficult.

Cultural intelligence and dignity in every market.

Ownership of timelines, quality and outcomes.

Hudheifa Aden
Managing Director
Leads strategy, regional growth and senior client relationships. Background in journalism, public policy and institutional reform.
Idris Muktar
Co-Founder and Head of Integrated Solutions
Formerly with the Tony Blair Institute, and a senior journalist with CNN and Deutsche Welle. More than 15 years in the industry.
Amy Scott
Head of Creative and Innovation
Leads creative concepts, campaign identities and new formats.
Abdifatah Okash
Head of Politics and Policy
Leads political, policy and stakeholder analysis.
Mohamud Ali
Head of Quality Assurance
Former BBC editor with around 25 years in journalism. Owns editorial standards and accuracy.

Smith Waweru
Manager, Business Development
Business development and client relationships.
Zane Ahmed
Marketing and Communications Officer
Marketing, content and campaign coordination.
Ashenafi Gabriel
Digital Strategy and Engagement
Digital strategy and online engagement.
Hanna Quansah
Video Production
Video and documentary production.
Mohamed Warsame
Risk Advisory
Stakeholder and reputational risk.
Donald Kogai
Advocacy and Campaigns
Advocacy and behaviour-change campaigns.
Tony Ogilla
Consultant
Research, analysis and programme design.
Abdullahi Cibaar
Video Production and Creative Associate
Video production and creative assets.