A dhow under sail on the Indian Ocean off Lamu

Africa understood

Strategic communications from Nairobi, across East Africa and the Horn.

Explore our expertise

Penside at a glance

Strategy, PR and production for institutions and leaders working across Africa.

Senior counsel and disciplined delivery, in one team.

About Penside
Nairobi

Regional advantage

Local fluency. Regional perspective.

Priority markets
10
Capabilities in one team
15
Countries in a single launch
6

Priority markets

Plus the Great Lakes and wider Africa.

Expertise

Five practices, one accountable team

A man being interviewed outdoors, surrounded by reporters

Our point of view

Reputation is an operating asset

What you do, what you say and what others say about you. We manage all three.

How we work
A young man operating a professional video camera

Newsroom discipline

The instincts of journalists

Led by a former BBC editor and a former CNN and Deutsche Welle journalist.

Meet the team

Selected experience

Reform, investment, development

All experience
Mogadishu from above

Somalia

World Bank and IMF

Communications for Somalia’s debt-relief process.

How we work

Six steps

Our approach
  1. Diagnose

    Find the real problem.

  2. Map

    Know who matters.

  3. Define

    Build the narrative.

  4. Design

    Plan the programme.

  5. Deliver

    Execute with quality control.

  6. Learn

    Measure and adapt.

The strongest communications programmes do more than generate attention.